In this article, we will be looking at the importance of internal links and external links for SEO. Bloggers often find it difficult to make time for blogging, and their blog suffers as a result. The fault is not that of the lack of content, but the lack of internal links and external links. We will be looking at how you can make the most of them.
- A strong SEO strategy can work wonders for your business. It can help you rank higher in search results, increase traffic to your site, and most importantly, improve your online visibility. A lot of times, people just focus on keywords or content optimization but they don't realize that links are equally important for SEO.
So, to help you understand the importance of external and internal links, here are some of the main benefits of each link type.
External links and internal links are the two types of links that we have on a webpage. Some of them may look the same from the outside but there are some differences between them. If we want to know how the two types of links are important for SEO then we need to understand the differences between them.
In this post, we will cover:
- What are internal links and external links?
- How important both are to SEO
Let's jump into the deep sea of this knowledge.
1. What is an Internal Link?
Internal links are hyperlinks that connect web pages of the same domain. The practice of internal linking is something that any website should do.
An internal link is a link from one page on your site to another page on your site. Internal links are usually linked to the pages on your site that have the most relevance to the page they are linking to.
For example, if you are writing a page on your site about YouTube SEO and the page has a section about YouTube SEO you would want to make sure to include a link to your page about SEO. Internal links are very important to search engines as they help search engines determine the relevancy of a page in relation to another page.
Internal links can be broken into two categories:
- Contextual
- Navigational
Contextual: The former is within the content itself. An example would be if you're writing a blog post about "Blogger SEO" and you mention the word "SEO" in the post. You could link to a page on your site that talks about SEO.
Navigational links are those that direct users from within the content of one page to another page within your site. These are typically found at the bottom and top of the page.
Internal linking is also important for SEO as it helps in the user experience and navigation on the website. When someone clicks on a link within a post or article, they are easily taken to the patch they want to go to.
How Are Internal Links Important for SEO?
So far it would not be wrong to say that we cannot ignore internal links. So now we go into depth and know why internal links are important for SEO:
- 1. Helps Google in establishing a contextual index
With internal links you can easily stay in Google and what attributes you want to rank in Google on specific keywords to rank your website. And this is very important if you have many pages on the same topic. As the page contains the same text, titles, and keywords. All you have to do now is create internal links with anchor text and try to tell Google which page is relevant to your website search.
- 2. Internal link architecture works as a guide for search crawlers
The internal links tell the search engine about the structure of your website and which pages are important for the website. It is best to link your pages with other pages that are relevant. Internal links are the best way to tell search engines about the structure of your website.
It is very important to link your pages in a way that search engines comprehend your website structure. Search engines can also crawl your website more effectively if the internal links are made properly.
- 3. Provides a Good User Experience
User Experience is a major factor for Google when it comes to search engine optimization. If your site has a great user experience, it is a good indication that you are doing something right. It is generally accepted that a website that provides an outstanding user experience will be ranked higher on the search engine results page.
This is because the Google algorithm gives a higher ranking to a page that has better user reviews or ratings. This is one of the reasons why a website that provides an outstanding user experience attracts more visitors and visitors tend to stay longer. If a website has a high number of visitors and visitors stay longer on the site, the website has an opportunity to generate higher revenue.
- 4. Keeps readers glued to your site for longer
When you keep visitors to your website for a longer time, it is very beneficial for your website. This will greatly reduce the bounce rate of your website.
Bounce rate is the percentage of visitors to a particular site when someone visits any page of your website if they leave your site after visiting that particular page. In this case, your site's bonus rate will be very high.
Tip: To reduce the bounce rate of your website you should give visitors a lot of options, such as pages with great content and a good user experience and all this is possible due to internal linking.
Related: Crucial SEO Tips for Writing A High-Quality Blog Post
2. What is an External Link?
External Links are links that point to other websites. For example, when you are reading an article on “mueenasghar.com”, you might see a few links to other articles or websites. These are called External Links. External Links are important when trying to generate traffic and build a relationship with other websites.
External Links are also important when trying to get a website to rank higher in search results. But be careful with how many you use, because Google will see your website as spam if you have too many.
- When a hyperlink from a site links to your site, are also known as a “backlink” “inbound link” or incoming link as they are the links coming into your website from other websites.
- And when we link our website to someone else's website, it's called an “outbound link.”
External links are a critical aspect of SEO and are used to increase the popularity and visibility of your website. Think of external links as votes of approval. If your site is getting votes from popular sites, it will give your site more credibility, which in turn will help increase your rankings and visibility.
- If we go deeper into outbound links, there are two more types:
- 1. Dofollow links
A dofollow link is a link that is followed by search engine robots. Normally, search engines ignore all the links on a web page and only index the text content of a page. However, in the case of a dofollow link, the search engine follows the link and takes into account the page that the link points to. Hence, the link is treated as a vote by the webmaster of the page that the search engine crawler is viewing.
- 2. Nofollow links
The nofollow attribute is used to inform search engines that the page containing links to other pages is not to be crawled. This is useful for sites that have user-generated content. In this example, the Nofollow attribute is used to prevent spamming.
How are External Links Important for SEO?
If you’re not familiar with the technical side of SEO, you might be wondering why it’s important to have external links. The answer is pretty simple. Links are one of the most important factors when it comes to SEO. The more backlinks you have, the higher you’re going to rank in your niche. It’s as simple as that, so it’s important to have a lot of them.
Let's go into detail now, enlightening your mind, why is an external link so important for SEO?:
- 1. Your piece gets rewarded with search rankings
The links you embed in your website articles indicate the quality of your content in search engines. And if we think differently from our brain: It has often been observed that links to low-quality sites are more likely to link to low-quality sites. Good content, on the other hand, links to good content. And it has often been observed that search engines prefer pages with good content that have standard eyelash links.
- 2. Linking out can also mean more links for you
And once you link your site to another website. So most likely they can also link to your website. And to do that, they can email you and contact you in some other way.
- 3. Outbound links add value to the reader experience
Linking out to other sites and having other sites link back to your site is a great way to get traffic. But it's not just about traffic; it's about providing value to your readers. Outbound links are the easiest way to do this.
They allow you to bring in related content and anchor text from other sites. Inbound links from other sites are just as important. They tell Google that your site is a credible resource on that topic, and they add value to your reading experience.
Conclusion
The main purpose of internal linking is to show the search engine your website’s value. It is so important to create this connection through internal links because it will help the search engine in finding your pages and give them the value that it needs to rank you higher in the search engine. Internal linking is very helpful to the search engine because it can provide many different pages that are related to the topic of your website.
An external link connects your blog to other websites. It can be an excellent way to build up more traffic and search engine rankings. The more external links you have, the more likely it is that other sites will link to your site. When you link to other sites, you will likely receive links back which will help your site's search engine rankings.
External links are valuable to search engine optimization. The more external links you have, the more authority you will gain in the eyes of search engines. While some links are better than others, external links can be used to boost your site's authority.
- So, in the end, we hope you enjoyed our article on how to improve your SEO. External and Internal links are an important part of your website’s SEO, but you can find many more ways to optimize your site’s visibility and performance by reading the rest of our blog. If you would like to discuss how to improve your website’s SEO, you can reach us on Twitter.
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